Colin Nelson

Contact Info:

Email: colin11nelson@gmail.com

Phone: 412-680-9214 

Professional Summary

Analytical and creative thinker with three years of professional social media experience developing brands, creating content and engaging fans through a well-developed social media strategy.  

Accomplishments:

• Brand growth of 16% over 10 months on Instagram for KerrygoldUSA.

• Developed concept and created brand content video reaching 65,000 people from a 7,000 followership on Facebook. Watch it here: https://goo.gl/TVX5U8

• Advocated for Facebook Live and broadcast first live stream for the university. Watch it here: https://goo.gl/4QgW4Z

Work Experience:

Energy BBDO    (March 2018-Present)

Global Community Manager

• Day-to-day management of multiple clients’ social media accounts utilizing social best practice to promote customer engagement.

• Provided data and insights to make strategic recommendations that improved social engagement and growth as seen in my monthly client reports.

• Wrote social listening queries in Brandwatch to track campaigns and find insights into consumer trends used in strategic planning of marketing campaigns.

• Wrote strategic briefs for ecommerce and social creative work.

• Managed global community management team ensuring compliance with scope of work documents and best practices.

Programs Used: SpredFast, Brandwatch, Buzzsumo, Excel

Waynesburg University, University Relations   (Summer 2015-Summer 2017)

Graduate Assistant

• Worked as a part of the social media team in planning and generating content for all social media platforms to fill out our content calendar for daily posting cadence.

• Captured video and photo on a variety of subjects for Facebook, Instagram, Twitter and YouTube.

• Edited photos and videos and created basic graphic for social media  in Adobe Suite.

• Occasional troubleshooting of website issues using HTML and CSS knowledge.

Programs used: Lightroom, Photoshop, Illustrator, Premiere Pro, After Effects, MS Word, Excel and PPT

University Social Channels: Instagram Twitter Facebook YouTube 

Ben McMillen Photography   (May 2016-June 2017)

Photographer, Videographer

• Shooting DSLR photography and video for weddings in the Pittsburgh region. A sample wedding video I worked on: Shilo & Tyree

Education:

Waynesburg University Aug 2017                       Waynesburg University 2015

M.B.A. in Marketing                                              B.A. in International Cultures Minor in Biology

International Experiential Trips to Asia, Africa, South America and Europe