Colin Nelson

Contact Info:

Email: colin11nelson@gmail.com

Phone: 412-680-9214 

Professional Summary

Analytical and creative thinker with three years of professional social media experience developing brands, creating content and engaging fans through a well-developed social media strategy.  

Accomplishments:

• Brand growth of 16% over 10 months on Instagram for KerrygoldUSA.

• Developed concept and created brand content video reaching 65,000 people from a 7,000 followership on Facebook. Watch it here: https://goo.gl/TVX5U8

• Advocated for Facebook Live and broadcast first live stream for the university. Watch it here: https://goo.gl/4QgW4Z

Work Experience:

Energy BBDO    (March 2018-Present)

Global Community Manager

• Day-to-day management of multiple clients’ social media accounts utilizing social best practice to promote customer engagement.

• Provided data and insights to make strategic recommendations that improved social engagement and growth as seen in my monthly client reports.

• Wrote social listening queries in Brandwatch to track campaigns and find insights into consumer trends used in strategic planning of marketing campaigns.

• Wrote strategic briefs for ecommerce and social creative work.

• Managed global community management team ensuring compliance with scope of work documents and best practices.

Programs Used: SpredFast, Brandwatch, Buzzsumo, Excel

Waynesburg University, University Relations   (Summer 2015-Summer 2017)

Graduate Assistant

• Worked as a part of the social media team in planning and generating content for all social media platforms to fill out our content calendar for daily posting cadence.

• Captured video and photo on a variety of subjects for Facebook, Instagram, Twitter and YouTube.

• Edited photos and videos and created basic graphic for social media  in Adobe Suite.

• Occasional troubleshooting of website issues using HTML and CSS knowledge.

Programs used: Lightroom, Photoshop, Illustrator, Premiere Pro, After Effects, MS Word, Excel and PPT

University Social Channels: Instagram Twitter Facebook YouTube 

Ben McMillen Photography   (May 2016-June 2017)

Photographer, Videographer

• Shooting DSLR photography and video for weddings in the Pittsburgh region. A sample wedding video I worked on: Shilo & Tyree

Education:

Waynesburg University Aug 2017                       Waynesburg University 2015

M.B.A. in Marketing                                              B.A. in International Cultures Minor in Biology

International Experiential Trips to Asia, Africa, South America and Europe

Inspiration

People (that aren’t family)

Nate Silver - FiveThirtyEight.com (Statistical Genius)

Marty Neumeier - Liquid Agency (Branding Guru) 

Casey Neistat - Vlogger/Entrepreneur  (Creative Sage)

Places

Los Illinizas - Andes Mountains - Ecuador

Ngorongoro Crater- Northern Tanzania

Jaipur - India

Lake Shore Path- Chicago